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Fashion Market & Digital Merchandising
Project Type
Photography
Date
April 2022
Department of Fashion Merchandising, Texas Christian University
Fort Worth, Texas
Developed a marketing plan for a brand. Researched the company's background, image, identity, target customer and website. Determined which form of social media it most interacts with consumers on and created a post for the marketing plan. Defined business objectives and created a metaverse experience that would help bring more awareness to the brand and to introduce the idea of the metaverse.
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